Amid trials, tribulations and innovations Marketing Beat looks back at how marketers navigated a highly momentous and intensely challenging year.
Data and trust: How marketing helps brands treat consumers like individuals
Iterable’s vice-president of sales and Mike McGuire explains how brands can make the most of trust and data in marketing to win customers.
Evolve or face extinction: How marketers can adapt to a post-cookie world
Marketing Beat takes a closer look at what the end of third-party cookies will mean for the industry, and how it can adapt to these changes.
Solving data chaos: Tottenham Hotspur’s Adam Griffiths on revolutionising Spurs’ digital strategy
Tottenham Hotspur’s CMO chief marketing officer Adam Griffiths reveals how the club’s approach to data has been entirely overhauled.
Cancer Research UK praises Tesco for ‘impactful’ relationship
Cancer Research UK has praised Big 4 grocer Tesco and Scottish Power for their “impactful relationship” over the years.