Ian Gibbs, director of insight at the DMA explains why – despite the bleak commercial backdrop – retail is getting marketing effectiveness right.
Half of consumers will ‘abandon’ loyalty to brands if prices rise
Consumer loyalty has fallen to the degree that 48% of consumers say they would ‘abandon’ their favourite brand if it stopped offering deals.
I beg your pardon? Why CMOs need to learn the language of the boardroom
The DMA’s head of insight Ian Gibbs explains how CMOs can communicate with execs in the boardroom to achieve long-term success.
New DMA report underlines pivotal role of emails in brand comms
The Data & Marketing Association (DMA) has today (25 April) released its Consumer Email Tracker 2023 report, which highlighted the continued…