Harrods has launched a campaign to celebrate its 175th anniversary, including a presentation on its façade, a light show and new window displays.
Burberry bedecks Harrods in ‘knight blue’ for month-long takeover
Fashion house Burberry has covered luxury department store Harrods in its signature ‘knight blue’ as part of a month-long takeover.
Brand partnerships considered ‘best route to growth’ by 98% of industry
Brand partnerships are increasingly popular, according to new research exploring responses from eBay, Marks and Spencer and Deliveroo.
Taste test showdown: Asda challenges luxury food brands in bold new campaign
Asda has taken on high-end luxury food retailers in a taste-testing campaign proving shoppers don’t need to fork out more to enjoy delicious meals.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
Louis Vuitton lights up Harrods façade in ‘media first’ to celebrate Yayoi Kusama collaboration
Louis Vuitton has celebrated a collaboration with Yayoi Kusama by projecting the artist’s designs onto the façade of Harrods – a media first.
Harrods unveils beauty rewards scheme MyBeauty
Harrods has unveiled its very own rewards scheme MyBeauty to cater to its beauty product-loving customers.
Grayson Hart’s CBD brand Puresport raises £1m in crowdfunding in just five hours
Grayson Hart’s CBD brand Puresport has raised more than £1.3 million in just five hours through a celebrity-backed crowdfunding campaign.
Posher than posh: Marmite celebrates release of Truffle flavour with ostentatious campaign
Marmite has launched an innovative out-of-home campaign to promote the release of its latest ‘Truffle’ flavour, created by Adam&EveDDB.