Louis Vuitton has appointed Wieden + Kennedy president Blake Harrop as its new executive vice-president of image and communications.
Tik, Tok, Boom: how digital advertising will change in 2023 and how brands can get on board
2022 was a revolutionary year for digital advertising. CEO and co-founder of Freeda, Andrea Scott Calderini, shares his take on the defining trends for social ads in 2023.
Opinion: Under the influence – why fashion brands care about their social follower count
Amplify brand and social editor Fayola Douglas asks what social follower counts really mean in the aspirational world of high-end fashion.
Nike, Spotify and Vans among Generation Z’s favourite brands
Nike, Spotify and Vans are among a list of brands that Seed marketing agency have found to be Generation Z’s favourite names.
Paul Smith’s ‘What Makes You Happy’ campaign fronted by train-spotting TikToker Francis Bourgeois
Clothing brand Paul Smith has released a new campaign ‘What Makes You Happy’ led by the trainspotting TikTok creator Francis Bourgeois.