From clever activations to motorbikers, adland has readied its Cupid’s arrows for shooting this Valentine’s Day. Marketing Beat selects its top 6 campaigns.
New ‘Agency for Nature’ initiative draws on sex and gaming to get Gen Z outside
The ‘Agency for Nature’ Initiative coincides with Valentines Day, to help encourage a new generation to rekindle their love for nature.
Spoof agency slams adland ‘carbon neutral’ claims in stunt
Spoof agency Atmospheric has taken aim at the use of the term “carbon neutral”, with a fake campaign announcement.
McCann fossil fuel repitch ridiculed for climate hypocrisy
Adland giant McCann has been ridiculed for repitching for the Aramco fossil fuel account by campaigners who have launched a spoof agency.