Wickes has this week agreed a new sponsorship deal with media firm Global, which will see the home improvement retailer become the headline sponsor of Angie Greaves on Smooth Radio.
Wickes’ CMO Gary Kibble on challenging stereotypes and the importance of authenticity
Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.
Wickes launches new TV ad showcasing art of DIY
Wickes has kicked off a new brand marketing campaign glorifying the art of DIY and encouraging the British public to show off their home improvements.
Girls Aloud’s Kimberley Walsh swaps singing for DIY in new Wickes Partnership
Wickes has unveiled its ‘first official talent partnership’ with Girls Aloud singer, presenter and actress Kimberley Walsh.