JP Morgan has entered the ad sales market with Chase Media Solutions, which will look to help brand’s clients better target customers.
Doomsday Preppers: Are marketers truly ready for the death of third-party cookies?
With Google finally set to phase out third-party cookies for good by the end 2024, will marketers truly be able to cope with this seismic shift?
Over 60% of UK marketers believe customer segmentation is ‘completely redundant’
More than 6 in 10 (61%) UK marketers believe that customer segmentation is outdated and no longer fit for purpose, or entirely redundant.
Only 5% of UK brands use entirely first-party data in their marketing strategies
Over 70% of consumers trust that brands only use first-party data in personalisation, yet only 5% of brands use first-party data in their marketing.
Evolve or face extinction: How marketers can adapt to a post-cookie world
Marketing Beat takes a closer look at what the end of third-party cookies will mean for the industry, and how it can adapt to these changes.