Fintech firm Revolut is planning to monetise its customer data by sharing it with advertising partners to raise additional funding avenues.
The FT celebrates iconic journalism with ‘fearlessly pink’ campaign
FT is celebrating its globally recognised colour, which represents the heritage and innovation of the publication’s brand, with a new brand film.
Google set to introduce generative AI to advertising proposition
Google is reportedly set to introduce generative artificial intelligence across its advertising business over the coming month, with parent company…
Meta’s AI advertising tool Advantage+ splits marketers
Meta’s AI advertising tool Advantage+ was launched in August to overcome data restrictions introduced by Apple two years ago.
Heineken increased marketing and sales spend by a fifth last year to £2.4bn
Heineken increased its marketing and sales spend by almost a fifth (22.4%) to £2.4 billion (€2.7 billion) last year.
Google advertising sales fall by 4% in company’s second ever quarterly loss
Google’s advertising revenue fell by 4% in the final quarter of last year, marking the second time in the tech giant’s history that it has experienced a quarterly loss.
TikTok offers cheaper ad rates than social media rivals as app fights for growth
TikTok is offering cheaper advertising rates than its social media rivals in a bid to attain a bigger share of the digital ads market.
Zalando to scale back marketing spend amid first-ever drop in revenue
German online fashion retailer Zalando has announced plans to scale back its marketing spend in light of its first-ever drop in revenue.
Vodafone in talks to merge with Three
Vodafone is in talks to combine with its UK telecommunications rival Three according to a report from the Financial Times.