Fanta has ensured its new look is “bold not boring” as it introduces its first ever global brand identity with a “consistent and cohesive” look.
Totally tropical waste: Wilting Lilt finally put to the sword by Coke -but was it the right call?
As the beloved Lilt brand is finally axed by Coke after almost 50 years, marketing experts have they say on whether its was the right call.
‘Farewell Sweet Prince’: Lilt axed by Coke after 48 years – who didn’t see it coming?
Lilt has been scrapped by parent company Coca-Cola after 48 years and is set to be absorbed into the Fanta portfolio as its new…
Watch: Fanta celebrates lunar eclipse by turning it into the ‘galaxy’s largest ever vending machine’
To celebrate a rare lunar lunar eclipse that took place in the early hours of 8 November last week, Fanta has created a snap social media campaign.
Coke backs Fuze Tea as brand sets its sights on Lipton’s market share
Marketing Beat sits down with Coke’s senior director of brand strategy for tea, George Wheen to discuss Fuze Tea’s long-term ambitions.