Marketing agencies share how brands have had to change their messaging as they as they look to hit the right tone amid the cost-of-living crisis.
Government releases TV ad for £18m energy saving campaign
The UK government has released a TV ad to support its ‘It All Adds Up’ energy saving campaign that has been running since 17 December last year.
UK government set to launch energy saving campaign this weekend
The government is set to launch a public information campaign this weekend to encourage households to cut their energy use this winter.
2022 Christmas advert predictions from the marketers on the ground
Experts from across the marketing industry share their take on what’s in store for the upcoming 2022 Christmas advert season.
Barnardo’s unveils hard-hitting campaign amid cost of living crisis to tackle child poverty
Barnardo’s has unveiled a new campaign to highlight the damning effect of the cost of living crisis on vulnerable families and children.
Government pulls energy use advice campaign, citing £15m taxpayer bill
A government-backed public information campaign designed to help people reduce their energy bills over the upcoming winter has been pulled.
Marketing missteps – five of the messiest PR disasters in recent times
Marketing Beat delves into some of the muddiest marketing missteps in the industry and explores how they might be better avoided.