Asda’s Sam Dickson explains why the supermarket focused on “bringing the joy and optimism” to consumers with last year’s Christmas advert.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
Top 12 Christmas ads for 2022: Asda, Amazon and Aldi ‘understood the assignment’
Asda, Amazon and Aldi have taken the top three Christmas ads spots with “exceptional potential to create long-term positive associations”.
Buddy Elf! Asda Christmas ad features Will Ferrell in his iconic Elf role
Asda has introduced Buddy the Elf (played by Will Ferrell) into in its 2022 Christmas campaign by using state-of-the-art VFX.