GiffGaff and MG OMD have launched the ‘Up to Good Collective Fund’ to encourage clients and agencies to help support climate action initiatives.
Don’t ‘cop’ out: Ecologi campaign featuring Cassetteboy urges Cop28 leaders
A new campaign spearheaded by Ecologi and featuring Cassette boy urges Cop28 leaders not to “Cop out” on pushing climate action pledges.
Opinion: Who cares how many eyeballs you reach if no-one lifts a finger?
WaterBear’s Poppy Mason Watts says marketing must move on from its fixation on clicks and likes and start asking for real, purposeful action.
Virgin Media O2 unveils sustainable shopping platform
Telecom giant Virgin Media O2 has partnered with loyalty specialist Kindred to give its app users the chance to carbon offset their purchases.