A Thinkbox study looking at advertising effectiveness has proven that profitability varies greatly by media, with TV found to be the greatest driver of overall profit.
Can Linda Yaccarino elevate Twitter’s nose-diving ad spend?
Elon Musk’s six month reign as the CEO of Twitter has seen revenue plummet and advertisers flee … can Linda Yaccarino save the app’s ad spend?
Two thirds of UK’s largest advertisers set to slash television spend
Over two-thirds of the UK’s largest advertisers intend to slash spending on traditional TV platforms next year as the recession takes hold of the UK.
Nationwide and Innocent Drinks join the Conscious Advertising Network
Nationwide and Innocent Drinks have become the latest brands to join the Conscious Advertising Network (CAN) in a bid to ensure industry ethics.