Tesco has praised the strength of its brand perception and customer value offer in helping it gain market share and return to positive volume growth
Tesco expands retail media offer in a bid to ‘shape what Britain buys’
Tesco is expanding its retail media opportunities both in-store and online, offering brands new ways to target customers while they are shopping.
Tesco and Sainsbury’s under fire as ‘dodgy’ loyalty offers exposed
Tesco and Sainsbury’a have been accused of deceiving consumers with ‘dodgy’ tactics on loyalty offers, giving the impression of better saving.
Tesco to share Clubcard data with Omnicom for data-driven insights
Tesco will be sharing data from over 20 million Tesco Clubcard members with Omnicom Media Group (OMG) to optimise the retailer’s customer insights.
Tesco CCO: “Clubcards are now used across 80% of all Tesco transactions”
Tesco’s chief customer officer, Alessandra Bellini tells MADFest why Clubcard has been nothing short of a runaway success since 1995.
Tesco set to increase digital marketing screen network across 150 stores
Tesco plans to increase the number of digital screens it has across its 150 stores as part of a move to expand revenue from in-store media.
ITV unveils a trio of new advertising technologies ahead of its ITVX launch
ITV has unveiled three ‘pioneering’ new advertising technologies as the brand prepares to launch its new streaming service ITVX on 8 December.
Tesco launches UK’s largest digital ad network to reduce ad-spend wastage
Tesco has added 100 out-of-home digital screens to its 400-strong collection, making it the UK’s largest digital advertising network.