Bascule managing director Chris Jay looks at the ways brands can benefit from implementing disability-inclusive marketing strategies.
Data: Disability representation ‘missing’ from ads and media
A third of UK adults (32%) say they have not seen, watched or read any disability related media or advertising content in the last few months, according to a new study conducted for the Business Disability Forum.
adameveDDB and Valuable 500 launch campaign to promote disability summit
CEO collective Valuable 500 and adam&eveDDB have launched SYNC25, a campaign promoting a first-of-its-kind accountability summit for disability inclusion. Released across Valuable 500 social channels ahead of the first SYNC25…
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Purple Goat, Strongbow and disability inclusion: why something is always better than nothing
Purple Goat’s Dom Hyams and Strongbow’s Rachel Holms on the importance of disability inclusion and guiding brands towards true representation.
‘Am I a R*tard?’: Evenbreak backs controversial documentary with debut TV spot
Evenbreak, the global job board for disabled people run by disabled individuals, debuts its first TV commercial supporting an upcoming controversial documentary.
Silent barriers: has the marketing industry overlooked accessibility?
With around 1.3 billion people in the world’s largest minority group, Meltwater UKI’s Jess Smith asks why accessibility isn’t a marketing priority.
