Marketing Beat breaks downs 2024 most talked-about ads so far with the held of industry experts Jess Messenger and Danny Denhard.
Why are so many big brands slashing their marketing budgets?
MB speaks to industry experts to find out why so many brands are slashing their marketing budgets and how they can weather the economic storm.
The Wilko wake-up call: how marketing played its part in the retail giant’s demise
In an era when many retailers are prioritising innovative marketing, how much did Wilko’s marketing – or lack of it – contribute to its downfall?
Totally tropical waste: Wilting Lilt finally put to the sword by Coke -but was it the right call?
As the beloved Lilt brand is finally axed by Coke after almost 50 years, marketing experts have they say on whether its was the right call.
Love Island named most inspirational TV show for fashion as influencer marketing continues to grow
Love Island has been named the most influential TV show for personal style, according to a survey commissioned by ASOS.
Trials, tribulation and innovation: How marketing navigated 2022
Amid trials, tribulations and innovations Marketing Beat looks back at how marketers navigated a highly momentous and intensely challenging year.
Make or break: Are rebrands really worth the hassle?
Marketing Beat asks the experts for their verdict on some recent rebrands to find out whether or not they are a hit or a resounding miss.
The good, the bad and the ugly: 6 of the most annoying ads of the past 20 years
Marketing Beat takes a closer look at six of the most annoying UK ads from the last two decades, including Go Compare and Cillit Bang.
Evolve or face extinction: How marketers can adapt to a post-cookie world
Marketing Beat takes a closer look at what the end of third-party cookies will mean for the industry, and how it can adapt to these changes.
How charities are battling the cost of living crisis through marketing
What are charities and their marketing divisions doing to battle the cost of living crisis that continues to affect their donations and causes?