Despite an overall improvement in the representation of women in advertising, women of colour with darker skin tones and older women were left behind.
Creative X: Companies are wasting £20m a year on ‘unimpactful marketing’
The average F500 company could be wasting around £20 million ($25m) a year, according to new research from data platform Creative X.
Brands wasting $600m in ‘unsuitable’ digital ad spend over festive season
Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to new analysis by Creative X.
Data: Marketers missing a trick as over-60s make up just 4% of people in ads
Brands and marketers are failing to represent over-60s in global ad campaigns, leading them to miss out on a lucrative audience.