Google is once again delaying the depreciation of third-party cookies the search engine firm said on Tuesday, ahead of its quarterly results.
The Guardian pens open letter to ad industry as death of cookies threatens funding model
The Guardian newspaper has penned a new blog and open letter to the the ad industry after it updated the first layer of its consent banner.
JP Morgan ventures into ad sales market to capitalise on extensive first-party data
JP Morgan has entered the ad sales market with Chase Media Solutions, which will look to help brand’s clients better target customers.
CMA says Google cannot phase out third-party cookies until its concerns are addressed
The CMA has said that Google “cannot proceed with third-party cookie deprecation” until its concerns are resolved.
ICO warns top UK websites to ensure cookie compliance or face action
Over half of the biggest UK websites have been told by the Information Commission Office (ICO) that they need to ensure advertising cookie compliance, or face action.
Havas rolls out AI-powered solution to tackle cookieless future
Havas Media Network is laying solid foundations with ‘Converged’ an AI-powered planning and insight solution for brands in the post-cookie era.
Trials, tribulation and innovation: How marketing navigated 2022
Amid trials, tribulations and innovations Marketing Beat looks back at how marketers navigated a highly momentous and intensely challenging year.
Evolve or face extinction: How marketers can adapt to a post-cookie world
Marketing Beat takes a closer look at what the end of third-party cookies will mean for the industry, and how it can adapt to these changes.