Brits are ‘over’ Christmas adverts as early as 27 November, according to new research from Twilio exploring the causes of festive fatigue.
Coca-Cola and McDonald’s take Kantar’s Christmas crown for 2023
Coca-Cola and McDonald’s have been named the best and the funniest Christmas adverts (respectively) by insight agency Kantar.
Aldi’s Christmas ad tops the tree in 2023
Aldi’s ‘Kevin and the Christmas Factory’ has emerged as this year’s most effective Christmas ad according to System1’s festive rankings.
M&C Saatchi drafts in Ronan Keating for Diageo Boxing Day beer campaign
Rockshore, the Diageo-owned Irish lager and cider brand, has drafted in Boyzone’s Ronan Keating for its Boxing Day-focused beer campaign.
Who needs a sleigh? Greater Anglia campaign showcases Christmas adventures
In its latest campaign train operating company Greater Anglia taps into the wonders of Christmas, with a spotlight on the adventure of travel.
Cadbury launches Christmas campaign to celebrate coin return
Cadbury has launched a fully integrated campaign to mark the return of Cadbury Dairy Milk Coins after almost a decade, in a no-holds-barred celebration of getting over excited about Christmas.
McDonald’s scores its most effective Christmas ad of the decade
McDonald’s is continuing to enjoy considerable success with its innovatively stripped-back ‘Raise Arches’ brand platform.
IKEA focuses on mental health with 2023 Christmas spot
Ikea is encouraging people to prioritise ‘joyful moments’ of reprieve during the inevitably hectic festive season in order to prioritise mental health.
Walkers plays on family tensions in 2023 Christmas ad
Walkers is playing on the nation’s love of sharing with its 2023 Christmas ad campaign that highlights the frustrations and tensions…
System1 unveils 2023’s top 10 best performing Christmas ads
System1 has revealed this year’s best performing Christmas ads released so far, with Morrisons, Aldi and M&S finding themselves neck-and-neck.