Channel 4’s ‘airtime-for-equity’ scheme gives startups the chance to advertise on TV in exchange for a minority stake in the business.
British Airways launches blockbuster spot as summer approaches
British Airways has returned to TV screens with its latest blockbuster ad campaign to showcase how travel can transform our lives.
ITV cuts jobs from in-house creative agency amid ad slump
ITV is cutting jobs following a slump in advertising revenues which has impacted the sector at large, and forced the broadcaster to cut back shows.
Channel 4 suffers further setback with senior duo to depart
Channel 4’s senior exodus has continued this week with both Jonathan Lewis and Clare Peters leaving the public broadcaster.
Former Channel 4 CMO unveiled as new M&C Saatchi chief executive
Former Channel 4 CMO Zaid Al-Qassab has been named as the new group chief executive of London shop M&C Saatchi, his first agency role.
Eat Them To Defeat Them campaign returns to get kids chomping veg
Veg Power, ITV, Channel 4 and Sky Media will reinstate the ‘Eat Them To Defeat Them’ campaign, bringing it back to UK screens and schools. The campaign, which was devised…
Read MoreChannel 4 unveils digital-first streamer plan as CMO exits
Channel 4 has said that it intends to become a digital-first public service streamer by 2030, unveiling a five-point strategy named ‘Fast Forward’.
Channel 4 to unveil deeper job cuts in advertising downturn
Channel 4 has announced plans for more job cuts than it expected, citing the advertising market as the reason for the downturn.
Channel 4 research says adland’s reliance on social class is outdated
New Channel 4 research has revealed that adland’s assumptions about consumers’ social grade and class is outdated and relies on stereotypes.