Marketing Beat speaks to the School of Marketing’s CEO to explore the ways in which the institution looks to bolster careers in the industry.
How should marketers navigate Generation Z mistrust?
Marketing Beat explores how the marketing industry can boost consumer engagement as it appeals to an ever-more distrusting Generation Z.
Acxiom’s EVP Mike Menzer on consumer trust and data chaos
Acxiom’s executive VP and general manager, Mike Menzer imparts his wisdom on how brands should deal with data overload and data trust.
Pride Month: Why brands are embracing the stars of RuPaul’s Drag Race UK
In celebration of Pride Month, Marketing Beat delves into brand collaborations with stars from RuPaul’s international Drag queen reality TV show.
Door drop ad spend increases to £182m since the pandemic
Leaflet, flyer and brochure marketing has increased year-on-year since the pandemic, with under-35s engaging more than any other age group.
Cost of TV advertising to rise to 13% amid media inflation
According to Zenith the cost of television advertising is set to rise to 11%-13% as media inflation continues to take its hold on the industry.
Skip this ad? Generation Z are ignoring ads at all costs
99% of Generation Z consumers admitted to frequently skipping ads, according to the new report from digital consumer research firm Bulbshare.