Aldi’s 2022 Christmas ad has been revealed as the most effective advertising soundtrack of the festive campaign season.
John Lewis Christmas ad thrashes Asda on Twitter viewing figures with 227m more impressions
John Lewis’ Christmas ad has received a whopping 367 million potential impressions on Twitter so far, the most of any festive spot this year.
Buddy the Elf Christmas ad provides ‘escapism after a tough year’, says Asda senior director of brand comms
Asda senior director of brand communications Stephi Brett-Lee unpacks the marketing story behind the Christmas Buddy the Elf ad.
A Christmas in crisis: Have supermarket ad campaigns struck the right tone?
While some are going full-on fairytale and celebrating everything that is wonderful about the festive season, others are taking the opportunity to focus on the ‘real meaning of Christmas’.
John Lewis’ Christmas ad beats Asda’s with 217m views in just one day
After going live yesterday, John Lewis’ Christmas ad has surpassed Asda’s Buddy the Elf campaign in terms of total possible views and impressions.
Buddy Elf! Asda Christmas ad features Will Ferrell in his iconic Elf role
Asda has introduced Buddy the Elf (played by Will Ferrell) into in its 2022 Christmas campaign by using state-of-the-art VFX.