Traditional broadcast TV remains more popular than streaming despite a concerted decline in viewership over the past decade.
Is TV really dead? How the implosion of traditional television will affect advertisers
What will the implosion and fragmentation of the traditional TV media landscape mean for advertisers, and how can they adapt?
Broadcast TV viewership sees sharpest ever annual drop as sector becomes increasingly fragmented
Broadcast TV has seen its biggest ever annual decline as viewers increasingly turn to more flexible options such as VOD and streaming.
Will the decline in traditional TV viewers kill TV marketing altogether?
Ofcom have found that younger adults now watch seven times less broadcast TV than those aged 65 and over. Is this the death of TV advertising?