Analytics tools and social media engagement are set to top marketers’ priorities in 2024, with platforms such as LinkedIn projected to be pivotal.
Forget Rihanna – which ads and brands won the Super Bowl?
Setting a pregnant Rihanna and her half-time performance to one side – System1 and Brandwatch have ranked the top-performing Super Bowl ads.
Elon Musk’s Twitter will make £15m a year from advertising next to reinstated hateful accounts
Twitter will reportedly make up to £15 million ($19 million) a year from advertising next to hateful accounts that have been reinstated by Elon Musk.
Dry January: how brands are capitalising on 9 million ‘sober-curious’ Brits taking part
Almost nine million Brits are taking part in Dry January this year, but how are brands making the most of the sober-curious initiative?