Creative agency BMB has been appointed by premuim Italian beer brand Menabrea to be its lead creative partner after a competitive pitch process.
Heineken increased marketing and sales spend by a fifth last year to £2.4bn
Heineken increased its marketing and sales spend by almost a fifth (22.4%) to £2.4 billion (€2.7 billion) last year.
Peroni pairs up with Channel 4’s First Dates for Valentine’s Day special
Peroni Nastro Azzurro has announced its debut partnership with Channel 4 series ‘First Dates’ with an exclusive sponsorship on Valentine’s Day.
Alcohol-free beer brand Days unveils UK OOH takeover for Dry January and beyond
Days, a 0.0% beer brand, has unveiled a UK out-of-home campaign in a bid to provoke conversations around the benefits of alcohol-free beer.
I’ve NOT got a golden ticket! Brewdog CEO pays out £500k to winners of misleading gold can ad
Brewdog CEO James Watt has admitted to paying out up to £500,000 to the winners of the brand’s ‘solid gold’ can misleading promotion.
Stella Artois Unfiltered reveals almost everything in naked OOH mural
Stella Artois has unveiled a special-build out-of-home (OOH) piece in London to celebrate the launch of the brand’s Unfiltered lager on tap.
The Botanist unveils its digital Christmas cracker game for the second year running
The Botanist bar and restaurant chain has unveiled its digital mobile Christmas cracker game for the second year in a row.
Heineken campaign ‘The Office Cleaners’ offers workers vouchers for free beer
Heineken has unveiled the latest iteration of its #workresponsibly initiative titled ‘The Office Cleaners’.
Brewdog ad banned for making ‘one of your five a day’ claim
A marketing email for Brewdog has been banned by the ASA for featuring the phrase ‘one of your five a day’ in the subject heading.
Brewdog gives up its B Corp certification
Brewdog has reportedly given up its B Corp certification after accreditation firm B Lab “requested additional measures” from the company.