Research reveals that brand strategy on social media needs constant adjusting to keep up with how the platform have changed.
IPA announces 12 new principles to guide ethical AI
The IPA and ISBA have announced two guiding principles for the use of generative AI in advertising aimed to encourage more transparency in the sector.
Tom Hanks says dental ad used AI version of him without permission
Tom Hanks has told fans that a dental plan using his image is in fact fake and created without his permission by using artificial intelligence (AI).
GOOD agency leads the way in ethical AI use with FAIR charter
Purpose-driven strategic and creative agency GOOD has published an AI Charter to promote the fair and ethical use of Artificial Intelligence in agencies.
Data: AI is the most important consumer trend to watch for marketers
AI has been singled out as the single most important consumer trend to watch for marketers, according to the latest Mediaocean report.