Have CMOs become consigned to the scrap heap? Marketing Beat asks industry experts whether 21st century business has simply moved on.
Fake news: is the Gymbox faux out-of-home controversy really a big deal?
Gymbox’s head marketer and a range of senior industry figures have their say on the brand’s recent faux out-of-home advertising controversy.
Amplify Gen Z agency Seed hires its ‘first ever’ creative director
Seed – Amplify’s Generation Z agency for clients including Spotify, Jack Daniel’s and Bumble – has hired its first creative director, Joel Menegazzo.
Watch: Amplify creates high-impact OOH campaign for COD’s Modern Warfare II release
To promote the launch of the latest instalment in the Call of Duty franchise, Modern Warfare II, global brand experience agency Amplify has…
Opinion: Under the influence – why fashion brands care about their social follower count
Amplify brand and social editor Fayola Douglas asks what social follower counts really mean in the aspirational world of high-end fashion.
Google showcases its Pixel 6 ‘Magic Eraser’ tool in new campaign
Google has launched a campaign to showcase its Pixel 6 ‘Magic Erase’ tool with creative input from agencies Anyways Creative and Amplify.