Intellectual property lawyer Ciara Cullen outlines what the ASA’s new alcohol-free guidance means and how it is likely to impact brands.
Lucky Saint brings divine reception to pubs for Dry January
Non-alcoholic beer brand Lucky Saint has graced the nation with its latest Dry January campaign, focused on incorporating heavenly imagery, in an irreverent twist on the holier than thou stereotype surrounding sobriety.
ASA tightens grip on non-alcoholic sector with tough new rules
The Advertising Standards Authority (ASA) has released an updated set of guidelines for advertisers on how to market these products safely.
Alcohol-free beer brand Days unveils UK OOH takeover for Dry January and beyond
Days, a 0.0% beer brand, has unveiled a UK out-of-home campaign in a bid to provoke conversations around the benefits of alcohol-free beer.
Lucky Saint unveils major OOH campaign for Dry January
Alcohol-free beer brand Lucky Saint has launched a major OOH campaign for Dry January 2023, in which 9 million Brits are taking part.