The UK advertising market reported a £36.6 billion adspend in 2023, a 6.1% increase in investment on 2022, the 13th annual expansion in 14 years.
P&G doubles down on ad spend and effectiveness push
P&G is upping its advertising and marketing spend following a quarter of sales growth for the Pampers and Febreze owner.
UK adspend to grow in 2024, continuing post-COVID recovery
IPG’s media intelligence wing Magna has forecast growth of 5.7% for UK adspend in 2024, rising from 3.7% in 2023.
Why are so many big brands slashing their marketing budgets?
MB speaks to industry experts to find out why so many brands are slashing their marketing budgets and how they can weather the economic storm.
Unilever profits from £169m adspend
Unilever has revealed it is going to spend hundreds of millions more on advertising and marketing as it battles against increasing costs.