Absolut has launched a new campaign in Canada with the help of artificial intelligence (AI), building cocktails specific to individual neighbourhoods.
Pernod Ricard restarting exports to Russia dubbed ‘disgusting’ by The Moral Rating Agency
In response to the news that Pernod Ricard has restarted exports of Beefeater gin to Russia, The Moral Rating Agency has released a statement.
Heinz x Absolut visuals pay homage to vodka brand’s ‘iconic’ 1980s ads
Creative agency Wunderman Thompson Spain has devised a campaign for the launch of the Heinz and Absolute vodka pasta.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
Absolut unveils biggest campaign in 10 years
Absolut has launched its largest global marketing campaign in over 10 years, ‘The World of Absolut Cocktails’.