As brands release International Women’s Day ads, MB makes it its mission to spotlight some of the most influential women in marketing.
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KFC at home in your pants? Mother head of strategy on the KFC Delivery boost
Marketing Beat unwraps the strategy behind Mother’s recent work for KFC Delivery by talking to the agency’s head of strategy Neasa McGuinness.
Keeping up with the kids: why marketers are responsible for Generation Alpha
Kids Industries’ ceo Gary Pope explains why digital streaming services and gaming platforms mean marketing to kids has changed forever.
Colgate strikes landmark deal with E4 to sponsor Married at First Sight UK
Dental health brand Colgate has struck a deal to sponsor E4’s Married at First Sight UK in what is set to be the show’s biggest sponsorship to date.
Open University works with Havas to unveil new brand platform
The Open University (OU) has worked with ‘big six’ agency Havas to unveil a major new brand platform ‘The Future is Open’.