Dentsu UK and Ireland names first-ever chief experience officer
Dentsu UK and Ireland has appointed Indy Saha to the newly-created role of chief experience officer in order to drive the agency’s growth.
Online will dominate spending for years to come – but dismiss offline at your peril
Online is set to dominate the future of advertising for decades to come, but advertisers should be wary of dismissing more traditional formats.
Audio boom: How music could win or lose this year’s general election
New research reveals that choosing the right music could play a key role in improving the electoral chances in this year’s general election.
British newspaper groups warn Apple of fears over ‘ad eraser’
British newspaper groups have warned Apple that any move to impose an “eraser” tool to block advertisers would put the journalism profession at financial risk.
WPP CEO’s identity usurped by deepfake scammers
Scammers impersonated WPP chief executive officer Mark Read to set up a meeting with a senior executive to attain money and information.
Raft of agencies awarded IPA mental health badge of honour
Close to 70 companies have been awarded the IPA’s People First Promise badge for illustrating clear dedication to their employees’ mental health.
McDonald’s axes iconic smile from Happy Meal boxes
McDonald’s has removed the happy smile from its happy meal boxes for the first time, effort to encourage family conversations about mental health fronted by Manchester United legend Rio Ferdinand.
Homebase unveils innovative garden-themed out-of-home campaign
Homebase has launched an innovative tactical out-of-home campaign to promote its garden range as summer approaches.
TikTok is first social media platform to label AI-generated content
Social media platform TikTok is automatically labelling user content which has been generated by AI, in a bid to provide more transparency.
GambleAware calls for stronger health warnings on gambling ads
Edelman renews PR relationship with Shell despite mounting pressure
Edelman has extended its long-running relationship with fossil fuel giant Shell after winning a bidding war to secure its global PR account.
Broadcasters urge government to block BBC podcast ad plans
A group of 20 media businesses have written to the government, expressing concern about the BBC’s plans to introduce ads on audio content.
Watch: Freemans shows off new brands in ‘Destination Summer’ spot
Freemans is showcasing newly-added labels Sosandar, White Stuff, Little Mistress, Gola and Colorwow, in its ‘Destination Summer’ campaign.
Watch: J2O pokes fun at poshos to show off new mocktail range
Dentsu UK and Ireland names first-ever chief experience officer
Dentsu UK and Ireland has appointed Indy Saha to the newly-created role of chief experience officer in order to drive the agency’s growth.
Online will dominate spending for years to come – but dismiss offline at your peril
Online is set to dominate the future of advertising for decades to come, but advertisers should be wary of dismissing more traditional formats.
Audio boom: How music could win or lose this year’s general election
New research reveals that choosing the right music could play a key role in improving the electoral chances in this year’s general election.
British newspaper groups warn Apple of fears over ‘ad eraser’
British newspaper groups have warned Apple that any move to impose an “eraser” tool to block advertisers would put the journalism profession at financial risk.
WPP CEO’s identity usurped by deepfake scammers
Scammers impersonated WPP chief executive officer Mark Read to set up a meeting with a senior executive to attain money and information.
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