Department store Fenwicks has unveiled its first-ever advert as part of a wider evolution campaign effort by the 140-year-old brand to reach out to a new generation.
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Fake news: is the Gymbox faux out-of-home controversy really a big deal?
Gymbox’s head marketer and a range of senior industry figures have their say on the brand’s recent faux out-of-home advertising controversy.
TfL teams up with Global and Contagious for creative advertising competition
Transport for London (TfL) has partnered with Global and Contagious with a competition calling for brands to reimagine the creative possibilities of OOHs
Big Issue goes big with The Street is My Store OOH mural
The Big Issue Group (BIG) has created a striking OOH campaign to reshape the public’s perception of what it means to sell the Big Issue.
Nakd out-of-home campaign expected to reach 10m customers
Nakd has this week launched a nationwide out-of-home campaign to raise awareness of its core range of products and recruit more customers.
New York Bakery Co. 3D campaign marks a TfL first
Bagel brand New York Bakery Co. has collaborated with Global to release a 3D outdoor campaign.
Sephora celebrates UK launch with Express All of You campaign
Global beauty retailer Sephora has partnered with creative agency AKQA for a powerful campaign celebrating its much-anticipated UK launch.
Timberland unveils new global campaign with Mary J Blige-narrated spot
Timberland has today kicked off a new global campaign titled ‘Built for the Bold’, spearheaded by a spot narrated by singer-songwriter Mary J Blige.