Sports Direct has teamed up with Getty Images for a campaign to tackle visual misrepresentation of football following the women’s world cup.
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Google Adwords high court judgement set to shake up online advertising rules
AdvanceTrack has won a two-year High Court battle with the judgement set to have important ramifications for Google SEO and online advertising.
Connected TV to experience £20bn+ advertising spend growth at expense of linear TV
Global advertising spend on connected TV is set to reach $25.9 billion (£20.3 billion) this year, an increase of 13.2% on 2022.
Domino’s brings its yodel to the silver screen with headline ITVX and Channel 4 sponsorship
Domino’s is placing its iconic sonic branding at the heart of its headline ITVX and Channel 4 sponsorships with a series of comedic idents.
Advertising Association names new director of public affairs
The Advertising Association(AA) has named Lisa Hayley-Jones as its new director of public affairs, replacing the outgoing Sue Eustace.
King’s Cross invites Londoners to Shop Offline with multichannel summer campaign
King’s Cross has unveiled Shop Offline, a brand new platform and multichannel campaign encouraging Londoners to shop at the creative neighbourhood this summer.
Big Brother names pre-loved fashion brand as headline sponsor for 2023 series
ITV and Initial have partnered with Vinted to appoint the pre-loved fashion site as this year’s headline sponsor for the brand-new series of the reality television show, Big Brother.
Merlin Entertainments appoints new group marketing director
Merlin Entertainments has named Sara Holt as its new group marketing director for the UK and its resort theme parks in Europe.
ITV makes eBay the headline sponsor of Love Island
ITV has announced that eBay will become the new headline sponsor of Love Island when the show returns this summer on ITV2 and ITVX.
KitKat harnesses the power of its iconic tagline for stripped-back campaign
KitKat has this week launched a new brand campaign to celebrate its iconic “Have a break, Have a KitKat” strapline, with a stripped-back out-of…