Energy drink Rockstar has this week launched ‘Press Play’, a new music-focused global platform that aims to ‘re-energise’ its brand positioning.
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Will Heinz loyalty scheme The 57 Club offer more than Beanz Pointz?
It’s fair to say the Great British public have something of a love affair with Heinz. We find out more about The 57 Club, the brand’s first UK loyalty scheme.
Channel 4 and Spotify team up to offer music fans personalised recommendations
Channel 4 has unveiled a UK-exclusive campaign on Spotify in a bid to boost digital viewership and reach younger audiences.
Google set to introduce generative AI to advertising proposition
Google is reportedly set to introduce generative artificial intelligence across its advertising business over the coming month, with parent company…
Only 5% of UK brands use entirely first-party data in their marketing strategies
Over 70% of consumers trust that brands only use first-party data in personalisation, yet only 5% of brands use first-party data in their marketing.
Ocean Outdoor takes DeepScreen to the ‘next level’ with real-time 3D interactivity
Ocean Outdoor has unveiled DeepScreen Alive, a 3D platform allowing real-time responses and 3D interactivity.
“Some companies treat AI like a war that must be won” Stack Overflow CMO on marketing in 2023
MB speaks to Stack Overflow CMO Khalid El Khatib on how marketers can weather the coming AI storm and harness emerging tech.
Tik, Tok, Boom: how digital advertising will change in 2023 and how brands can get on board
2022 was a revolutionary year for digital advertising. CEO and co-founder of Freeda, Andrea Scott Calderini, shares his take on the defining trends for social ads in 2023.
Creative Shootout announces selected agencies ahead of live final
The Creative Shootout has this week announced the finalists set to take part in its live final on 26 January at Picturehouse Central in London.
Tesco set to increase digital marketing screen network across 150 stores
Tesco plans to increase the number of digital screens it has across its 150 stores as part of a move to expand revenue from in-store media.