Brands and advertisers are increasingly experimenting with generative AI software in a bid to cut costs and drive efficiency, a range of leading executives have told Reuters.
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Allplants gives fast food icons a healthy makeover with AI campaign
Patagonia launches new World Oceans Day campaign to raise awareness of harmful fishing practices
To mark World Oceans Day today (8 June) Patagonia is launching a campaign to raise awareness of the impact of bottom trawling on the ocean.
Ex-Ted Baker CMO lays bare the most common mistakes retail marketers are making
Speaking at the Lifecycle23 conference in London this morning, Ted Baker’s chief customer, marketing and digital officer Jason Beckley laid out…
Data: AI is the most important consumer trend to watch for marketers
AI has been singled out as the single most important consumer trend to watch for marketers, according to the latest Mediaocean report.
Marketers keen to invest in AI but lack technical knowledge, says Sitecore
In the next year, almost three-in-four marketers (72%) will prioritise spending on generative AI, according to the latest research from Sitecore.
Royal Mail challenges ‘myths and misperceptions’ around the sustainability of mail
Marketreach, Royal Mail’s marketing expert, has launched a new ‘bold’ and ‘disruptive’ marketing campaign on the ‘Circular Advantage of Mail’.
ITG teams up with Peace One Day to promote role of AI in world peace
ITG has teamed up with Peace One Day to promote the capabilities of artificial intelligence in helping to build a more peaceful and sustainable world.
“Some companies treat AI like a war that must be won” Stack Overflow CMO on marketing in 2023
MB speaks to Stack Overflow CMO Khalid El Khatib on how marketers can weather the coming AI storm and harness emerging tech.
IMTB director general Scott Guthrie: Deinfluencing allows influencers to “re-caIibrate”
MB explores the past, present and future of the influencer marketing industry with trade body director general, Scott Guthrie.