Experts from across the marketing industry share their take on what’s in store for the upcoming 2022 Christmas advert season.
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Brothers Cider launches £300,000 Halloween campaign
Brothers Cider has launched a new campaign ahead of Halloween to drive awareness of the brand’s association with the celebration.
UK gov’t launches new vaccine marketing campaign
The UK government has launched a new marketing campaign urging millions of of eligible people to get their flu and Covid-19 booster vaccines.
The good, the bad and the ugly: are celebrity endorsements always a good idea?
MB speaks to The School of Marketing’s CEO Ritchie Mehta on why choosing the right celebrity is crucial for a brand’s marketing success.
Paddy McGuinness reportedly dropped from 6-figure M&S deal amid marriage breakdown
Paddy McGuinness has reportedly been dropped from his deal to appear in Marks & Spencer’s food adverts in the midst of ongoing fallout caused…
ITV reveals over-55s appear in just 23% of ads despite ‘massive commercial opportunity’
Over-55s are cast in just 23% of adverts despite the “massive commercial opportunity” they offer, according to the latest data from ITV.
Online Argos ads banned by ASA for misleading customers
The ASA has found that across September and October last year, the Agos website ran a series of misleading adverts selling XBox consoles.
Government ‘Levelling up’ ads banned by ASA
Government-funded ‘Levelling up’ ads have been banned by the ASA, following complaints that they were not obviously commercial content.
Dole Sunshine Company uses fruit in nutritional campaign posters
Dole Sunshine Company has launched a campaign to highlight snacks with low nutritional values by printing adverts in ink made mostly using fruit.
Government given £930m to spend on advertising space to promote policies
The government is set to spend more than £930 million on advertising space in a bid to sell government policies in the lead-up to the next election.