Agencies have a key role in helping clients improve their approaches to accessibility, according to AMV BBDO business director Henrietta Corley.
PrettyLittleThing has knuckles rapped for series of Black Friday tweets
PrettyLittleThing has had its knuckles rapped by the ASA for running a series of promotional tweets over the Black Friday period last year.
The audio advantage – why brands need to dial up and plug in
As digital audio continues to grow, AMA’s Richard Williams explains why there’s never been a better time for brands to add it to their media plan.
Ad Net Zero appoints new lead climate science advisor
Ad Net Zero, a climate action programme for the advertising industry has appointed Dr Bill Wescott as the lead climate science and policy advisor.
‘Not just match day’: Men’s Minds Matter taps into Premier League nerves to explore anxiety
Kantar MD on how brands can find the blueprint for growth
Kantar’s MD Dom Boyd gives us the lowdown on its new Blueprint for Brand Growth framework and what brands need to do to stand out.
Lexus partners with Sky Sports to champion professional tennis
Lexus has partnered with Sky Sports and the ATP and LTA tours which aims to honour both the sports and its legions of dedicated fans.
Biscoff puts product centre stage in enticing new campaign
GambleAware calls for stronger health warnings on gambling ads
Edelman renews PR relationship with Shell despite mounting pressure
Edelman has extended its long-running relationship with fossil fuel giant Shell after winning a bidding war to secure its global PR account.
Even Labour’s on it – how having an influencer strategy became a brand essential
In the digital era, content creators and influencers have real power – The News Movement editorial director Becca Hudson explains why that’s something everyone is keen to tap into.
Channel 4 courts Gen Z with new streaming experience
Channel 4.com is introducing an app-like streaming experience for mobiles, tablets, laptops and other connected devices to capture Gen Z.
Merlin Entertainments appoints first-ever CMO
Merlin Entertainments has appointed Craig Inglis as it first-ever chief marketing officer, completing the line-up of its executive leadership team.
Dentsu revenue falls again after difficult start to 2024
Embattled agency network Dentsu has suffered a 3.7% organic drop in net revenue to £1.5 billion across the first quarter of 2024.
AMV BBDO on why accessibility is an unmissable opportunity
Agencies have a key role in helping clients improve their approaches to accessibility, according to AMV BBDO business director Henrietta Corley.
PrettyLittleThing has knuckles rapped for series of Black Friday tweets
PrettyLittleThing has had its knuckles rapped by the ASA for running a series of promotional tweets over the Black Friday period last year.
The audio advantage – why brands need to dial up and plug in
As digital audio continues to grow, AMA’s Richard Williams explains why there’s never been a better time for brands to add it to their media plan.
Ad Net Zero appoints new lead climate science advisor
Ad Net Zero, a climate action programme for the advertising industry has appointed Dr Bill Wescott as the lead climate science and policy advisor.
‘Not just match day’: Men’s Minds Matter taps into Premier League nerves to explore anxiety
Kantar MD on how brands can find the blueprint for growth
Kantar’s MD Dom Boyd gives us the lowdown on its new Blueprint for Brand Growth framework and what brands need to do to stand out.
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