Vice Media is set to lay off several hundred employees and will cease publishing content via its website. This follows long-running financial issues.
Search Results for “online marketing”
UK government unveils radical Stop! Think Fraud campaign to fight online scams
The UK government has launched a major new campaign to tackle the threat posed by fraud. Stop! Think Fraud will help educate the public…
Powerful cyberbullying ad compares online abuse to Salem Witch Trials
The Cybersmile Foundation is comparing the online mob attacks that often accompany cyberbullying with the hysteric Salem Witch Trials.
IPA Bellwether: Marketing budgets showing strongest growth since 2014
Marketing budgets experienced their strongest level of growth in almost a decade in Q4 of 2023 according to the IPA’s latest Bellwether report.
Why retail is getting marketing effectiveness right
Ian Gibbs, director of insight at the DMA explains why – despite the bleak commercial backdrop – retail is getting marketing effectiveness right.
Consumers feel ‘bombarded’ by ‘irrelevant’ online ads, while targeted ads are ‘creepy’
Consumers feel ‘bombarded’ by ‘irrelevant’ online ads – but also find personalised ads tailored to their specific needs ‘creepy’…
Primark praises digital marketing transformation in trading uplift
Primark has praised its digital transformation as a major factor in its “excellent” trading over the past year, despite “challenging” geo-political events.
ICO issues close to £200k in fines for ‘illegal’ direct marketing
The Information Commissioner’s Office (ICO) has fined three companies offering financial services a total of £170,000 for illegal direct marketing.
Social media users are 46% more receptive to online ads
Kantar has found that frequent users of social media are much more likely to be positively disposed to online adscompared to the average adult.
ICO fines five rogue firms for making 2m nuisance marketing calls to vulnerable people
The ICO has fined five businesses a combined £590,000 for making 1.9 million nuisance marketing calls to elderly and vulnerable people.