Consumers feel ‘bombarded’ by ‘irrelevant’ online ads – but also find personalised ads tailored to their specific needs ‘creepy’…
Search Results for “Personalisation”
LinkedIn lampoons generational tech gap in major B2B campaign
LinkedIn is looking to reinforce its status as the go-to platform for B2B professionals with the launch of ‘No One Knows What You Do’.
Tesco chief customer officer Alessandra Bellini steps down unexpectedly
Tesco’s chief customer officer Alessandra Bellini is set to step down from her role at the end of September after close to seven years with the grocer.
New data reveals how brands can supercharge their social media performance
Social media is now the epicentre of building brand-consumer trust, with customers finding personalised care most memorable.
John Lewis enjoys highest levels of brand loyalty on British market
High street giant John Lewis enjoys the highest rates of customer loyalty across the UK, ahead of grocery brands Tesco and Waitrose.
Londoners’ brand loyalty has plummeted despite increased spending
A strong majority (60%) of Londoners feel less loyal to brands, according to ServiceNow research, despite the fact that half are spending more.
WARC reveals over a third of consumers have cut back on ‘going out’ as inflation bites
WARC’s ‘Evolution of Marketing’ programme has found that over a third of consumers are reducing their spending on out-of-home entertainment.
Tesco CCO: “Clubcards are now used across 80% of all Tesco transactions”
Tesco’s chief customer officer, Alessandra Bellini tells MADFest why Clubcard has been nothing short of a runaway success since 1995.
SodaStream says “no dream is too big” in its imaginative TV ad
Home carbonation firm SodaStream has launched an omnichannel brand campaign to highlight the endless versatility of its hero product’s key proposition.
5 years on – has GDPR succeeded in bringing data abusers to heel?
Five years on from GDPR’s introduction, did the privacy policy achieve what it set out to do – and what lies in store amid post-Brexit tweaking?