WPP has acquired Goat, a data-driven influencer marketing agency that produces campaigns ‘grounded in performance and measurement’.
Search Results for “Influencer”
Cleaning influencer Mrs Hinch has two ads banned for failing to highlight videos as promotions
Two ads from cleaning influencer Mrs Hinch have been banned by the ASA for failing to clearly identify the videos as advertisements.
Influencer Marketing Trade Body appointed as member of CAP
The Influencer Marketing Trade Body (IMTB) has been appointed as a member of the Committee of Advertising Practice (CAP).
IMTB director general Scott Guthrie: Deinfluencing allows influencers to “re-caIibrate”
MB explores the past, present and future of the influencer marketing industry with trade body director general, Scott Guthrie.
Gorillaz mentions influencers in latest album ‘Cracker Island’
Gorillaz latest song ‘The Tired Influencer’ – which features in the band’s latest album Cracker Island – explores the influencer marketing trade.
Opinion: Why the hot new ‘deinfluencing’ trend isn’t the end of influencer marketing
As director of marketing for peformance marketing agency Realtime, Jen Kattar explains why ‘deinfluencing’ isn’t the end of influencer marketing…
Influencers must be authentic and credible amid ‘deinfluencing’ trend, says Room Unlocked
Influencer authenticity will be key in gaining the trust of consumers amid the current TikTok ‘deinfluencing’ trend, according to Room Unlocked.
Influencer marketing will own a bigger share of marketing budgets, says Open Influence
Almost two-in-three (64%) brand marketing leaders expect their influencer marketing budget to increase in 2023.
Bulk launches influencer-led campaign to fight self-doubt
Bulk has today unveiled ‘You vs You’, a new integrated brand campaign that encourages both fitness professionals and amateurs to embrace…
Love Island named most inspirational TV show for fashion as influencer marketing continues to grow
Love Island has been named the most influential TV show for personal style, according to a survey commissioned by ASOS.