Aldi’s ‘Kevin and the Christmas Factory’ has emerged as this year’s most effective Christmas ad according to System1’s festive rankings.
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Aldi’s Kevin the Carrot joins forces with Pinterest in new Christmas campaign
Aldi and Kevin the Carrot are joining forces with Pinterest in their latest Christmas campaign, which explores a series of new ad formats.
Out with the new, in with the old: Recurring Christmas ads storm 2023 festive season
Brands that have used established festive narratives and characters with strong recall have found the most advertising success this Christmas.
Apple re-imagines A Christmas Carol for 2023 Christmas ad
Tech giant Apple is harnessing the classic tale of Charles Dickens’ 1843 novel ‘A Christmas Carol’ for its 2023 festive ad campaign.
Marks & Spencer pulls Christmas ad over pro-Israel accusations
Marks & Spencer has pulled its original home and clothing ad featuring popstar Sophie Ellis-Bextor following a furious online backlash.
Beyond the tinsel: why brands need to refocus their Christmas campaigns
Axe + Saw founder Rachel Allison shares her take on this year’s crop of festive ads and asks whether they have lost their Christmas spirit?
Co-op joins Iceland in ditching expensive Christmas ad as it asks shoppers to donate
Co-op is joining Iceland in dropping expensive Christmas adverts and calling on shoppers to donate money towards community causes instead.
Who needs a sleigh? Greater Anglia campaign showcases Christmas adventures
In its latest campaign train operating company Greater Anglia taps into the wonders of Christmas, with a spotlight on the adventure of travel.
Tesco celebrates getting in the Christmas spirit with 2023 ad
Tesco has finally launched its Christmas ad for 2023 and the wonderfully ridiculous #BecomeMoreChristmas campaign was well worth the wait.
Cadbury launches Christmas campaign to celebrate coin return
Cadbury has launched a fully integrated campaign to mark the return of Cadbury Dairy Milk Coins after almost a decade, in a no-holds-barred celebration of getting over excited about Christmas.