Over 64% of Gen Z and Millennials have made a purchase through social media in the past year reveals recent data by Snap Inc. and Havas Media Network.
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Jaeger shoots upcoming summer campaign at Team ITG’s state-of-the-art marketing studio
Marks & Spencer-owned clothing brand Jaeger has shot its upcoming summer campaign at Team ITG’s 30-000 square-foot marketing studio…
Opinion: how DOOH is adapting to the changing UK high street footfall
Yahoo’s Carina Moran explains why digital out of home (DOOH) strategy needs to keep up with the ever-changing UK high street.
Levelling up the jingle: audio branding for the next generation
Audio branding is nothing new, but it remains underused in the marketing world. Kids Industries’ Aleksandra Szczerba says it’s time for a comeback.
IMTB director general Scott Guthrie: Deinfluencing allows influencers to “re-caIibrate”
MB explores the past, present and future of the influencer marketing industry with trade body director general, Scott Guthrie.
JD Sports launches ‘King of the Game’ digital Christmas 3D campaign
JD Sports has taken its first steps into the metaverse with the launch of its ‘King of the Game’ digital Christmas arcade campaign.
Vodafone AR campaign offers customers chance to win thousands of prizes
Vodafone has unveiled an AR campaign that allows customers to take part in a Christmas game for a chance to win thousands of prizes.
From puking rainbows to AR: How Snapchat is changing the world of marketing
Snapchat head of UK enterprise, Fintan Gillespie, talks marketing campaigns, advertising on the platform and the power of augmented reality.
Keeping up with the kids: why marketers are responsible for Generation Alpha
Kids Industries’ ceo Gary Pope explains why digital streaming services and gaming platforms mean marketing to kids has changed forever.
EE 5G store at Wembley Stadium provides AR shopping experience for England fans
EE has created an AR shopping experience at Wembley Stadium for England fans, guided by an avatar of footballer Trent Alexander-Arnold.