Adidas, Coca-Cola and McDonald’s have all cited the vital importance of marketing in helping them drive forward their sales and growth strategies.
Search Results for “digital marketing”
Pringles partners with Dentsu for ‘Poptopia’ digital playground
Pringles has partnered with Dentsu to create Poptopia – a new interactive digital playground which invites users to journey through a set of hyper-personalised Pringle-themed islands.
Asda links up with Diageo to trial in-store digital screens
Fashion retailers slash marketing budgets as recession’s impact persists
Fashion retailers are slashing their marketing budgets as persistently tough economic headwinds place increasing uncertainty on campaigns.
Online entertainment drives digital adspend as sector dwarfs GDP growth
The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.
IPA Bellwether: Marketing budget growth squeezed by main media reticence
The rate at which UK marketing budgets are growing has slowed down in 2024’s first quarter according to the latest IPA Bellwether.
Specsavers appoints new digital experience and SEO partner
Specsavers appoints new digital experience and SEO partner after competitive five way pitch.
Tesco praises aggressive price marketing in driving market share growth
Tesco has praised the strength of its brand perception and customer value offer in helping it gain market share and return to positive volume growth
M&S Food celebrates quality with biggest-ever marketing campaign
M&S Food is sending Michelin-starred chef Tom Kerridge to farms around the UK as it launches its biggest-ever marketing campaign.
IAB Europe publishes landmark digital ad GHG mapping report
IAB Europe has published the first-of-its-kind GHG solutions report in a bid to support an industry-wide transition to more sustainable operations.