WPP has merged two of its largest comms agencies Hill & Knowlton and BCW to form Burson, a full-service communications agency focused on building and protecting reputation.
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WPP launches new AI model to help organisations boost transformation
WPP’s media investment group announced the launch of a propriety AI Marketing Maturity Model to support the use of AI to carry out transformational measures.
WPP set to gain from £1bn sale of Kantar Media
WPP is set to make significant gains from the sale of Kantar Media, which will be put on the market by private equity backers later this year.
WPP sounds out BT boss for new chairman
BT boss Philip Jansen is being considered for the new chair of British marketing services group WPP when Roberto Quarta steps down later this year.
WPP’s Landor & Fitch becomes Landor in fresh ultramarine rebrand
Landor & Fitch will become Landor as part of a rebrand, in a move that is the culmination of a five-year strategy, featuring a fresh new ultramarine logo.
WPP poaches Landor & Fitch exec to be chief client officer
WPP has poached Landor & Fitch exec Jane Geraghty to come on board as the global creative agency’s chief client officer in January 2024.
WPP hit with unexpected Q3 plummet as bosses scramble to cut costs
WPP’s revenue took an unexpected hit this Q3, marking its second consecutive quarterly revenue decrease compared to its annual forecast.
WPP fires GroupM exec detained in bribery raids
Following the news that several high-ranking executives from WPP’s GroupM had been detained on bribery charges by the Shanghai police…
WPP merges VMLYR and Wunderman Thompson to create ‘VML’
In a major development, WPP is set to merge two of its flagship agencies VMLY&R and Wunderman Thompson to create ‘VML’.