Tesco has praised the strength of its brand perception and customer value offer in helping it gain market share and return to positive volume growth
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Are CMOs for the scrap heap? Why 21st century marketing has moved on
Have CMOs become consigned to the scrap heap? Marketing Beat asks industry experts whether 21st century business has simply moved on.
RAPP UK bolsters marketing sciences department with senior hires
RAPP’s marketing sciences department has been boosted with the newly-created role of SVP of analytics and a new SVP of data science.
20 years of Facebook: How the social media giant has changed advertising
As Facebook celebrates its 20th anniversary, we examine the radical impact that the social network has had on the advertising and marketing industries.
Cost-of-living, AI and greenwashing: UK marketers share their biggest concerns
Top UK marketers tell Marketing Beat all about the recurring themes that are shaping their working lives such as the cost-of-living, AI and greenwashing.
IPA Bellwether: Marketing budgets showing strongest growth since 2014
Marketing budgets experienced their strongest level of growth in almost a decade in Q4 of 2023 according to the IPA’s latest Bellwether report.
Words matter: why brands must adapt to changing comms demands to survive
Brands are having to become increasingly supple in the ways in which they communicate with their customers and adapt to their changing needs.
Royal Mail’s ‘Lighter Delivery’ campaign wins DMA Awards Grand Prix
Royal Mail and The Creative Consultancy have taken home the Grand Prix at the DMA Awards 2023, for their ‘Lighter Delivery’ campaign.
‘Tis the season for Spotify Wrapped: inside 2023’s viral marketing success
Spotify head of global marketing experience Louisa Ferguson takes us behind the scenes of the viral hit that is 2023’s Wrapped campaign.
Christmas shopping: How brands can stand out during the golden quarter
Marketers share how brands can make sure they stand out among the Christmas noise, especially during retail’s most competitive time of the year.