Search Results for “generative AI”
Creator or destroyer? How can creatives capitalise on the impending AI tsunami?
The advent of AI is set to become one of the defining threads of the 21st century, but for many the question remains, should it be exalted, or feared?
Klarna leverages AI to cut marketing spend by 11%
Creativity in an AI world
Data: Over 90% of marketers already using Gen AI, says IAB report
Over 90% of marketers are already using or experimenting with Gen AI, according to an IAB Europe looking into how the tech is used in advertising.
Google delays phase-out of third-party cookies – again
Google is once again delaying the depreciation of third-party cookies the search engine firm said on Tuesday, ahead of its quarterly results.
Dove partners with Jessie J to call-out AI threat to beauty standards
Jessie J has partnered with beauty brand Dove to mark 20 years of its ‘Campaign For Real Beauty’ as it renews its commitment to ‘real women’.
Adapt or face extinction: Will AI destroy or enhance the common marketer?
AI was a hot topic at the DMA’s 2024 Data Conference. MB asked experts how they think the tech will shape the industry in the years to come.
Purpose over profit: 7 campaigns where Adland is making a difference in 2024
Marketing Beat looks at seven examples of great campaigns that appeal to our better nature, as Adland puts purpose above profit.
O2’s Bubl gets AI-driven brand makeover from VCCP
VCCP is using new generative AI tools to create images of O2’s brand mascot Bubl and for maintaining the consistency of its targeted copy.