Cookies are set to become a thing of the past as social takes the lead, according to a report from omnichannel advertising platform Mediaocean.
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IAB: European digital ad spend outpaces US at 11.1% growth
The European digital advertising market has grown by 11.1% to all-time market high of £81.7 billion, according to IAB Europe.
Data: Retail media spend expected to reach £121bn this year
Retail media spend is expected to reach £121.1bn ($153.3bn) before the end of the year, according to Warc’s ‘Future of Digital Commerce’ report.
DMA urges next government put AI at centre of data protection strategy
TikTok UK GM: ‘Short and long form content are best planned together’
TikTok UK general manager Kris Boger explains why both long and short form content are crucial to modern marketing plans.
British newspaper groups warn Apple of fears over ‘ad eraser’
British newspaper groups have warned Apple that any move to impose an “eraser” tool to block advertisers would put the journalism profession at financial risk.
Havas creates new CDO role to head up digital ‘centre of excellence’
Havas Media Network UK has promoted Paul Bland to newly-created role of chief digital officer, to establish a ‘centre of excellence’ across digital.
Online entertainment drives digital adspend as sector dwarfs GDP growth
The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.
Harrowing campaign calls for end of surveillance advertising to under-18s
A hard-hitting new campaign is calling for an end to surveillance advertising to children by illustrating the physical and emotions harms it causes.