Total UK marketing budgets have continued to grow, with significant investment in sales promotion activity, according to IPA Bellwether data.
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Retail promotions and deals account for 27% of all supermarket sales
Retail promotions and deals have made up 27.2% of all supermarket sales over the past month as retailers and brands look to entice customers instore.
IPA data: Marketing budgets continue to grow following sales promotion boost
The IPA’s Q2 2023 Bellwether Report has revealed that brand marketing budgets are continuing to register solid growth across the board.
Avantgarde Group announces senior team promotions and new hire
Brand experience agency Avantgarde has promoted two senior team members and hired a new global business development director.
In The Style ‘misleading’ discount promotions banned by ASA
The Advertising Standards Authority (ASA) has demanded In the Style takes down Instagram and website promotions with false discount claims.
ASOS marketing boss on being at the ‘forefront of customers’ minds’
Asos marketing boss has spoken about the challenges of ensuring the online fashion retailer is always at the “forefront of customers’ minds” as he looks to steer the brand back towards profitability.
Why the events boom sees marketing lay Covid demons to rest
Events are back, and in a big way – does this finally mean that Covid’s icy grip has been wrested from the UK’s marketing industry?
IPA Bellwether: Marketing budget growth squeezed by main media reticence
The rate at which UK marketing budgets are growing has slowed down in 2024’s first quarter according to the latest IPA Bellwether.
IPA Bellwether: Marketing budgets showing strongest growth since 2014
Marketing budgets experienced their strongest level of growth in almost a decade in Q4 of 2023 according to the IPA’s latest Bellwether report.
IPA Bellwether Q3: UK marketing budgets rise in face of recession
The industry responds to the latest IPA Bellwether report, which revealed an increase in UK marketing budgets ahead of the expected recession.