Hard Rock has promoted Elena Alvarez to Senior Vice President of Marketing and Brand Partnerships, with international growth in mind.
Search Results for “partnerships”
Brand partnerships considered ‘best route to growth’ by 98% of industry
Brand partnerships are increasingly popular, according to new research exploring responses from eBay, Marks and Spencer and Deliveroo.
British Gas chooses Fuse to light up its partnerships
British Gas has appointed global sport and entertainment marketing agency Fuse as its agency for partnership consultancy and activation.
The7stars poaches new head of partnerships from Omnicom agency
London-based independent media agency the7stars has named Barty Mee as its new head of partnerships, effective immediately.
It’s not that Yeezy: What to do when celebrity-brand partnerships turn sour
MB takes a closer look at recent scandals enveloping both Adidas and Balenciaga, and what they can do to fight the tidal wave of negative PR.
Charity partnerships: The fine line that brands must tread between altruism and hypocrisy
Marketing Beat speaks to industry experts on how brands must tread the fine line between altruism and hypocrisy.
We Are Social poaches PHD influencer lead
We Are Social has appointed Thibault la Droitte in the newly-created role of director of influencer. He will take up the role from Monday 20 May.
Stop The Traffik charity bursts into the spotlight with revamped brand identity
Stop The Traffik has unveiled a new brand identity to help bring the vital importance of its work into the wider public spotlight.
Kantar MD on how brands can find the blueprint for growth
Kantar’s MD Dom Boyd gives us the lowdown on its new Blueprint for Brand Growth framework and what brands need to do to stand out.